The 5 Most Important Things to Plan When Starting Your Own Business

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So you want to start up your own company – congratulations! This decision will entail a lot of hard work but it could be the most rewarding thing you’ve ever done.

Finding success in your business mainly comes down to how well you plan. You have to consider every possible avenue, every possible pitfall and every possible expense. After all, if you fail to plan, you plan to fail. Here are some important things to plan before you even get started.

Your Budget

Launching your business is one thing, but considering whether or not you’ll even be able to keep it running is another thing entirely. Before getting started, write up a budget detailing all of your potential future business expenses.

This is not just supplies and labour – you’ll need to factor in your overhead costs, vetted accountants, insurance and legal fees, and various other factors. Keep these all in mind when planning.

Your Business Plan

Once you’ve taken a look at your budget and you’re certain that you can afford what needs to be taken care of – at least for a few months until things take off – it’s time for your business plan.

This is the ultimate planning tool, it’s all in the name, and it will consider all of the nitty-gritty aspects of your business. Your budget will go in here, your products and services, your plans and strategies, potential competition, and any other visions you have for your company.

Your Marketing Strategy

How you plan on getting your name out there is crucial – how else will people know your business exists? Planning your marketing ahead of time will help you factor your efforts into your budget, and you will need to spend some money on this.

Whether it’s more traditional, physical advertising, or sponsored posts on social media, consider what would work best for your niche and within your market. Get as detailed as possible here, and don’t forget to include more than one avenue for your marketing.

Your Physical Location

Whether your business has a physical store or functions completely online matters. If you’re opting for a physical location, where you rent your building matters too. These will all be decided by things like what you’re selling or offering and to whom,

Be sure to do some research in this aspect before making a concrete decision!

Your Insurance

As much as we all hate insurance, it’s a necessary evil and the same applies when it comes to your business. Different types of businesses will require different types of insurance, so a=make sure that you figure out the final details and shop around for the best deals before simply signing on the dotted line.


Planning ahead for your new business will give it the best chance of not only surviving but thriving. Paying close attention to each of these aspects and taking a deeper dive into even more will allow you to predict and power through road bumps in your future.


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About the Author

Tobias Simmons is a personal finance blogger born in Ontario and based in Las Vegas, Nevada. He's no Doctor of Science or financial expert but is a self-taught student giving advice for the average peer.